We all need customers but nobody is going to find us unless you get in front of them and engage with them to be noticed.
How do we accomplish this social media marketing goal without being obtrusive?
The answer is surprisingly simple: Create great conversation starter questions that are relevant and interesting that will help your target audience get interested in learning more about you and in time even becoming a fan of your products and loyal client.
Do you have a social media channel?
If so, how are you currently reaching out and connecting with your audience or potential new clients? And, how frequently do you engage with them? After all, what’s the point of social media if you are not prepared to engage with people?
It helps them to get to know more about you and also lets you build relationships.
Now, the big question is how do you engage with your audience when everyone has seen it all before?
How do you create a new experience for them that they haven’t had in the past?
What better way TO CHANGE MINDS than to ask some great questions!
As you come across a response or an answer which is really good, be sure to include that in the comments section of this post so that everyone can learn from it.
This article isn’t just about soap but is for any business that wishes to have its own social media presence.
Once again, our goal is engagement and not just a like or share, it’s also about building relationships too.
If you are not using social media for your business?
If you haven’t yet got started with a social media channel, please take a minute to reconsider that decision as it is an invaluable marketing tool that will help any business with brand credibility and visibility online.
In other words, you can ask people from all walks of life-not just other soap makers!
You can also incorporate your different social media platforms by encouraging people to answer on each platform like Twitter, Facebook and Instagram-just make sure you do not ask the same question every day.
How often should I post?
Remember that in order to get a good number of responses, don’t just post it once but multiple times over an extended period so as to reach out to different people.
When you post on social media, they only show your post to a small number of your followers.
That means that many will never see it the first time around, so you can post a variation on the same theme again in the future.
Try and think of a wide variety of questions and themes that fit with your brand, and they don’t all have to be about your product or selling in any way!
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